Made in China
Contact with Chinese goods is now a daily occurrence for Russians, from clothes and shoes to gadgets. Since Western sanctions came into effect, Russian motorists have switched to Chinese cars, and Chinese brands have replaced Western and Japanese ones at car dealerships.
Another quarter of the responses deal with various aspects of Chinese culture: Chinese cuisine and medicine, history, tea ceremony, Chinese dramas and the Chinese language. As for famous Chinese, Mao Zedong, Jackie Chan and Xi Jinping top Russians’ list, followed by Confucius and Bruce Lee.
Older respondents spoke warmly of the Chinese as bearers of “traditional values” such as love of family, respect for elders and collectivism. Despite the cultural differences, they said, this is what makes the Chinese and Russians alike – and what separates them from the “soulless” West.
Negative associations are few. When they do surface, they have to do with previous conflicts, a vague sense of threat from a more powerful neighbor, negative stereotypes about the Chinese and images of China as a dictatorship.
Many Russians are interested in traveling to China, shopping and setting up business links. About 6% of the country has been there (for comparison, about a quarter has been to Europe and no more than 1% to the US), versus almost half of Russian Far Easterners. In addition to China’s rich history, Russian tourists go to the Middle Kingdom for its shopping malls, water parks, amusement parks and skyscrapers, as well as the wild nature of Hainan Island and views of Heaven Lake (Changbaishan Tianchi).
Chinese food stores and Chinese restaurants are opening up in Russian cities. In north Moscow, in the Botanical Garden area, there is a Chinese quarter called Huaming, where Xi Jinping stayed during his recent visit to Russia. Young people are increasingly studying the Chinese language. After a break during the pandemic, Chinese tourists are returning to Moscow and St Petersburg, to Lake Baikal and Vladivostok, and to Murmansk for the northern lights.
A new superpower
Polls show that over the past two or three decades, the Russian public’s image of China has changed significantly (of course, China itself has changed a lot during that time). Twenty years ago, only a fifth of Russians believed that China was a “great power”; today, two thirds think it is. Russians have come to see three great powers in the world: Russia, China and the US. Russian Far Easterners are more likely than their compatriots to say China is a great country, at three quarters of respondents, since it is the Far East where most people have direct contact with Chinese soft power.