A propaganda film about events in Bucha screened at the House of Culture had zero attendees. An outdoor film night promising patriotic content failed to materialize. A charity concert called “We Don’t Leave Our Boys Behind” (Svoikh ne brosayem), advertised as support for Russian troops, featured standard folk and pop performances with minimal references to the war. War-related themes are, with a few exceptions, being subsumed into routine formats of local cultural life, often existing only “on paper.”
In private settings residents seemed to protect themselves from discussing politics, using phrases like “let’s close the topic of politics” or “we’re simple people, we don’t understand these things.”
Does this near-total absence from the town’s visual landscape and everyday conversations mean that Cheryomushkin has truly ignored the war? Not quite. As another town resident shared, “one could forget about the war entirely if not for the news of deaths and the funerals.” The “if not” captures the tension between the desire to ignore the war and its undeniable presence.
We argue that while the war may not register for many Russians as a significant (geo)political event, it is nonetheless present in realms such as family and relationships, finances and death.
Tonya, a magic helper in the field
The unique access to ethnographic fieldwork in Cheryomushkin provided a glimpse behind the visible absence of the war in everyday life. Central to this access was Tonya, a young entrepreneur and close acquaintance of the researcher, who played an integral role in the project. A native of Cheryomushkin, Tonya owns the café Ulybka (“smile”) and the beauty salon Stil’ (“style”), both of which she has successfully managed for several years.
Tonya is a respected member of the local community with extensive social connections. Her businesses serve as social hubs where residents, from local officials to homemakers and drivers, gather for meals, celebrations and conversations. Beyond economic contributions, Tonya’s warmth, directness and engagement with people of all walks of life have earned her widespread respect.
At the same time, Tonya’s experience in larger cities, her higher education in Moscow and her interest in nongovernmental media and current events distinguish her from many locals. Though open about her antiwar views, Tonya skillfully navigates Cheryomushkin’s social norms, where political discussions are seen as unwelcome.
By introducing the researcher as a university friend, Tonya provided a level of trust and comfort that enabled candid conversations. In informal gatherings, such as visits to her salon staff’s homes or casual chats at her café, Tonya subtly steered conversations toward war-related topics, often referencing shared acquaintances on the front lines or recent news. These efforts shed light on how the war intersects with the town’s daily life but does not dominate it.
War through familiar lenses: Death and family
In the small, tightly knit town of Cheryomushkin, the war is impossible to ignore completely, even for those who try. Though, according to Tonya and her friends, only about 100 locals have been mobilized, volunteered or sent to the front from a nearby prison, almost every person in the town is directly or indirectly connected to someone affected by the war.