Telegram remains popularDespite sustained pressure from Russian regulators and performance restrictions, Telegram
continues to expand its Russian audience. According to the Levada Center, the messenger’s daily users have grown five percentage points over the past year to 46% of Russians, strengthening its position as the country’s second most popular digital platform behind VK.
Its resilience is particularly evident among younger users: in the under-24 age group, 68% of respondents use Telegram, meaning it is a critical means of communication. Whereas the blocked YouTube has seen declining use, Telegram retains a core of loyal users for whom it has become an indispensable source of information.
Blocks weigh on Putin’s popularityAccording to Levada Center polling, the hardline policy of blocking Telegram and WhatsApp has
shifted public sentiment: whereas six months ago nearly half the country viewed restrictions in the digital sphere with relative tolerance, by March the percentage of Russians expressing dissatisfaction had exceeded 55%.
The erosion of everyday convenience is already translating into political risks for the regime. The Public Opinion Foundation (FOM), a loyalist pollster,
recorded the sharpest drop in Vladimir Putin’s approval rating since the start of the war, which plunged five percentage points in a single week, from 76% to 71%. The downward pressure on ratings is seen across the entire “power vertical”: pollsters report worsening attitudes toward the government, Prime Minister Mikhail Mishustin and the ruling United Russia party, with only 38% of Russians now ready to vote for it. Notably, the state-backed polling firm VTsIOM has also
confirmed record declines: its data shows Putin’s approval has slid to 70.1%, while the share of respondents openly disapproving of his performance has risen to 19%.
Amid the new restrictions, the opposition has attempted to secure approval for protests: every one of at least 30 applications filed was
rejected. Nevertheless, unauthorized demonstrations against the blocks
took place in several Russian cities. The authorities have
responded harshly, detaining
dozens of protesters. In terms of “preemptive” detentions, ahead of the rallies, these protests
became the largest since summer 2023, when events against political repression were held in Russia and abroad to mark the birthday of opposition leader Alexei Navalny.
Despite the rising popular dissatisfaction, the Kremlin has managed to achieve tactical goals in reshaping the digital space. Max users have
risen from 6% to 42% of the population over the past six months. In addition, the Levada Center points to a “digital ceiling”: the share of VPN users has stabilized at around 20% as the most active segment of the population has adapted to and learned how to get around the restrictions, while the broader public generally prefers switching to local alternatives.