Georgia’s position between East and West is nothing new; historically, it has been at the crossroads of empires, most notably Russian and Ottoman, while fostering strong cultural ties to Europe. This latest election, however, has stirred a unique blend of national sentiment.
As Nutsa Batiashvili, a prominent Georgian anthropologist and historian,
described, Georgia’s political landscape has long been characterized by a “quest for Georgian-ness,” where identity is shaped by both traditional ties and modern alliances.
While the West-Russia divide might serve as shorthand for this dynamic, Georgian Dream’s strategic shift in messaging reflects a deeper transformation, prioritizing immediate concerns about stability over ideological alignment with either power.
Anti-Russian sentiment has been a unifying force in Georgian politics, particularly since the 2008 war with Russia, which left deep scars and a lasting Russian military presence in the breakaway Abkhazia and South Ossetia.
For years, anti-Russian rhetoric was a political rallying cry, encapsulating a national identity rooted in defiance, yet it has gradually lost its potency.
As it reframed the election, Georgian Dream relied on images from the war in Ukraine and the unresolved status of South Ossetia, paired with reminders of Russia’s looming presence.
Georgian Dream’s tactic shows a keen understanding of the public’s desire for stability, which has come to outweigh ideological commitments. Thus, the ruling party appealed to undecided voters.
The success of this approach in the long term remains uncertain, but it does mark a shift in Georgian political discourse: it indicates a broader trend beyond a simplistic Europe-Russia dichotomy, as well as a maturing political landscape in which stability and national cohesion are increasingly valued over external alignment.
The ‘third occupation’: Russian emigration and ‘influence’ in GeorgiaIn recent years, waves of Russian emigration into Tbilisi, first during the pandemic and later due to Russia’s full-scale invasion of Ukraine, have added a new layer to Georgia’s sense of identity and (in)security.
Termed the “third occupation” by some, the influx of Russian nationals is seen by Georgians not only as an economic strain, with rising rental prices, for example, but also a cultural encroachment reminiscent of Georgia’s colonial past.
Russian “influence” has been associated with a perceived increase in the use of the Russian language in public spaces and the emergence of “Russian bubbles,” such as stores, coffee shops and bars catering primarily to Russian emigrants and serving as their gathering places.
While the debate persists over whether Georgia should align with Russia or the West, this new “Russian occupation” stirs real and imagined fears of losing sovereignty in a more insidious way, including concerns about a Russian invasion to “protect the Russian population,” as happened with the annexation of Crimea.
Evolving identity: Beyond victimhood and toward self-definitionGeorgia’s national identity has long been constructed around a narrative of victimhood over centuries at the hands of foreign oppressors – from the Ottoman and Persian empires to Soviet rule and now Russian influence. This perspective has been used to unify Georgians, most recently under Mikheil Saakashvili, who shaped a resistance-oriented identity to thwart Russian expansionism.
This victim narrative is woven into Georgian culture, as evident in museum exhibits, educational curricula and public discourse, which underscore the nation’s resilience in the face of aggression.