How can companies be certain that sanctions will not be reintroduced in the future? Even if the war in Ukraine ends with a durable peace (which is unlikely), new conflicts between Russia and the West are probable, and the West could react to these conflicts with new sanctions.
Sanctions can also be introduced not as a response to Russia’s actions but as part of domestic politics in Western countries, as long as Russia’s strongly negative image makes arguments calling for a tougher stance against Russia politically reasonable.
As soon as Western countries started using sanctions against Russia, a psychological barrier was broken – Russia became one of those countries that is perennially mentioned with sanctions. That is enough for the private companies to exercise caution. Comparable examples include Iran, Myanmar and Belarus – they regularly face waves of loosening and tightening sanctions, which confuses foreign companies and makes them wary of working with these countries.
Similarly, the problem of uncertainty will remain, as well. Even if some sanctions are canceled, others will stay on the books (at the very least, because sanctions against Russia were introduced by multiple countries – the US, the EU, the UK, Australia, Japan, South Korea, Canada and Switzerland – in a somewhat asynchronous way). Thus, companies and banks will never be certain that they completely understand the complex sanctions environment.
This problem would disappear only were it absolutely for certain that sanctions against Russia had gone away forever. Two examples of this are South Africa and Yugoslavia. For South Africa, the end of apartheid proved irreversible; for Yugoslavia, the country ceased to exist. In this sense, Russia is much more likely to follow the path of Iran than that of South Africa.
Protectionism
Sanctions are, economically speaking, not different from other protectionist measures. They reduce competition for local companies, constraining the access of foreign firms to a country’s market. As a result, some firms benefit from sanctions – foreign competition is gone, and they are able to strengthen their position.
In the Russian case, this effect was even more pronounced – foreign companies had to sell their assets at a major discount, and Russian businesspeople benefited. Precisely because of this, less sanctions pressure is, in the eyes of these businesspeople, hardly a positive development – rather, it means that foreign competitors can come back.