The new trend
The latest RBC 500 ranking also highlights the growing role of online marketplaces. Wildberries, Russia’s largest e-commerce platform, has risen to twenty-fourth place, with revenue of RUB 962 billion, while Ozon ranks forty-first. RBC notes that though both companies have significantly improved their positions, they remain well behind traditional brick-and-mortar retailers such as X5, which ranks sixth, and Magnit, which is ninth.
Both Wildberries and Ozon are now closely intertwined with the Russian political and business elite. Wildberries is 35% owned by Russ, a company that media reports connect to Suleiman Kerimov, a businessman and senator. Ozon co-owner Alexander Chachava also holds a stake in Yandex, one of Russia’s largest IT companies. Meanwhile, sources told the independent outlet The Bell that business structures linked to Yuri Kovalchuk – one of Putin’s closest associates – were behind Chachava, and that the deal for a stake in Ozon was overseen by Sergei Kiriyenko, first deputy head of the Presidential Administration.
The rapid ascent of marketplaces reflects a broader boom in Russian e-commerce. In 2019-24, total online retail sales expanded between roughly fivefold and sevenfold, reaching RUB 11-12 trillion in 2024. Analysts note that marketplaces have been the main driver of this growth. Their share of e-commerce rose from 19% in 2019 to 64% in 2024, with Wildberries and Ozon together controlling nearly 80% of the market. More than RUB 5 trillion flows through these platforms each year, equivalent to about 14% of overall retail sales in the country.
This expansion has been driven by several factors. Pandemic-era lockdowns accelerated the shift of consumers to online shopping, reinforcing longer-term trends toward digitalization. Russia’s full-scale invasion of Ukraine further strengthened the role of marketplaces: the departure of foreign retailers, along with the spread of parallel imports, made these platforms a critical channel for supplying goods.
Marketplaces have also made hefty investments. In 2024, the largest platforms spent about RUB 1 trillion on product development, service upgrades, marketing and logistics, reinforcing their ability to expand and entrench their position in the market.
In terms of the labor market, analysts say, marketplaces have effectively become a “second taxi” – in large cities almost anyone can earn a steady income by working in delivery. Most expect the sector to keep growing, albeit at a slower pace, with marketplaces accounting for a much larger share of the Russian economy by 2029.
Conclusion
Russia’s GDP is projected to grow only about 1% in 2025, reflecting the impact of high interest rates and weak external demand, even after the economy expanded 4.3% in 2024. Nevertheless, large companies – especially state-owned ones in oil and gas, finance and other strategic sectors – continue to perform relatively well. Though the combined net profit of companies in the RBC 500 ranking fell 8%, there has been no collapse.
The sector hierarchy remains largely unchanged. Oil and gas groups, led by Gazprom and Rosneft, continue to predominate. Sberbank could in theory challenge Rosneft for a higher position in the ranking, but for now that remains unlikely. Rosneft and Gazprom are expected to stay in the top three through at least 2030, supported by cost control, steady demand from China, hikes in customer tariffsand relatively stable global oil prices. RBC notes that US sanctions on Rosneft and Lukoil are not expected to have a material impact on their financial performance. The US Treasury, however, insists the measures are having the intended effect. More cautious assessments suggest that much depends on buyers and financial intermediaries in China and India, which together account for about 85% of oil and gas export sales. For now, their pullback appears temporary, and many analysts believe they will adapt rather than cut themselves off from Russian supplies.
What remains clear is the underlying structure: Russia’s economy and its corporate hierarchy continue to rest on oil, gas and large state-controlled enterprises. These firms remain the market leaders, and their revenues still shape the overall macroeconomic picture, allowing the system to absorb shocks and weather periodic turbulence.