Recently, two waves of discussion have swept across the Russian segment of Facebook and other social networks, with contradictory memories of the 1990s in Russia colliding. The first, more visible one is the controversy over the three-part film
Traitors, made by the team at Alexei Navalny’s Anti-Corruption Foundation (FBK), led by Maria Pevchikh. The second, less visible one is the controversy that began after
a post by journalist and writer Elena Kostyuchenko.
In her post, Kostyuchenko spoke about her difficult, hungry childhood in Yaroslavl in the second half of the 1990s. The post came in the context of the discussion around the Pevchikh film. Recall that in her
interview with Yuri Dud in 2023, Kostyuchenko was critical of the 1990s era in Russian history, echoing what is expressed in
Traitors – or at least on the surface.
In response to the post, some people of Kostyuchenko’s generation – specifically, those who lived in poor families and/or in small towns affected by the economic crisis in the 1990s – began to write similar posts about what they remembered from childhood: hunger, dejected parents struggling to make ends meet...
Others began to argue with them, trying to prove that the 1990s was an extremely productive era; that the episode described in Kostyuchenko’s post could not have actually happened; or that the people in the posts about the “poor 1990s” could have made a living by doing this or that and thus themselves are to blame for the pinch they were then in.
I will not talk specifically about the Pevchikh film – quite a lot has already been said about it. My view on it is close to that formulated
by Sergei Aleksashenko and
Boris Zimin. I will not analyze in detail Kostyuchenko’s post – a lot has been said about it too (for some excerpts of the discussion see
Russia.Post here).
I would like to analyze what the discussion was about, where the 1990s have suddenly become a political battleground with relevance for today.
Disputes on social networks, I believe, have diagnostic value. Heated and often fruitless discussions on various issues, primarily historical and political, serve to develop and broadcast new historical myths while stubbornly ignoring the “blind spots” of public consciousness that have existed since the 1990s. Thus, if you show how these myths are developed and what these blind spots are, you will have a conversation not about the past, but about the present and the future.
The sense of a stolen lifeParticipants in the debates about the 1990s often confuse (saying, for example, “oh, things were bad for me too”) the beginning and the second half of the decade, although in Russia these were two different historical and economic eras: the beginning was the collapse of the Soviet economy, while the second was marked by slow and grudging post-Soviet growth.
It has been very rarely mentioned that most of the economic and political problems of the first post-Soviet decade had Soviet roots and origins. By default it was assumed, and still is, that if in the 1990s, for example, there was poverty and high crime rates in the provinces, then the new Russian authorities were solely to blame.
It seems that in the Russian segment of Facebook, class-based explanations are now considered good form: the poor had it bad in the 1990s, and if someone had it good in the 1990s, it was because they were rich and/or privileged, for example, because they lived in Moscow.
In these debates the default presumption of “the full stomach does not understand the empty one” wins out – although from an ethical and historical point of view, it would be more productive not to reject the possibility of mutual understanding, but to have a dialogue between people with different experiences about what processes were going on simultaneously in Russia in the 1990s and how they were related to each other.
Many commentators wonder why this controversy has arisen today. The answer seems to lie in Russia’s ongoing aggression against Ukraine, together with the destructive influence that the current regime has on society.
I am not talking about the reasons for the appearance of the Pevchikh film – as has been written and pointed out by various commentators more than once, it was made because the leadership of FBK needs to redefine its political agenda following the death of Alexei Navalny. Yet the strange “debate about the 1990s” flared up on social media precisely because no one knows how long the war will last, while repression in the country is being ratcheted up, the value of any social action is being called into question, and I believe there is a feeling – both among some people who remain in Russia and those who have emigrated – that they were robbed of a decent life. The previous, seemingly stable social and cultural order has collapsed, and society is increasingly filled with xenophobia, fear and escapism.