In this regard, I would like to pose the question: what exactly are we dealing with? With the unexpected courage of screenwriters, directors, actors, producers and media managers who set an example of resistance? With weak censorship filters, pointing to the ineffectiveness of the system? Or with a type of criticism that does not do any harm to that system, but rather supports it – which all participants of the process, including the regulators, were aware of from the very beginning?
Undoubtedly, streaming services, unlike television, provide authors and producers with more freedom in choosing topics and means of addressing them, from showing erotic scenes and using alcohol/tobacco/psychoactive substances to using obscene language. They platform projects that cannot be imagined on a modern Russian television screen: for example, the series
Gold Diggers (
Soderzhanki; season one in 2019) by Konstantin Bogomolov or
Chicks (2020) by Eduard Oganesyan, both released online.
Yet the relative freedom from officially promoted aesthetic and ethical norms, which manifests itself in shows of this kind, in reality only serves to affirm the existing sociocultural, moral and political status quo, which finds expression in demonstrative linguistic purism and cultural prudishness (a topic that will be the subject of my next essay).
In addition, one should have no illusions about the independence of the Russian TV show industry producing content for online cinemas and streaming services. And the point is not even that this industry did not have time to really break away from television and in recent years has merged with it again (especially after the full-scale invasion of Ukraine, when all joint projects with Netflix, being filmed or already filmed, were frozen).
Even content that is made exclusively for online circulation finds itself caught between institutions of productive power, like the Kremlin-linked
Institute for Internet Development, which invests financially in the creation of TV series, and those of repressive power, like the
Safe Internet League. Meanwhile, the diversity of channels for delivering video content – traditional television, online cinemas, streaming services – is essentially a system of communicating vessels (take the holding Gazprom Media, which includes dozens of TV channels, radio stations, newspapers, online portals and services, as well as content production companies).
This variety of media channels, including social, traditional and digital media, in modern Russia functions like the country’s multi-party parliament system – a multi-channel system for receiving a single message and then retransmitting it as a legislative act. Thus, despite all the choice available, there is no alternative here either. Gazprom Media backed the creation of
House Arrest and
Year of Culture.
Dead Souls was filmed at TNT
(Gazprom Media, again) and was exclusively shown through the online cinema IVI
, among whose main investors are VK and VTB. Perhaps the only exception is
The Last Minister, produced by independent companies, not directly related to the government.
Denying in form, affirming in contentThe abovementioned satirical series normalize an inverted social reality, inventively using laughter to neutralize the satirical/critical principle, “naturalizing” politically determined flaws as manifestations of universal human nature and the (albeit comical) embodiment of the “spiritual bonds” traditional to the Russian nation.