‘Politician number two’Alexei’s political activity was the first of its kind in Russia: he investigated and exposed corruption in videos watched by millions, ran for Moscow mayor in 2013, ran for president in 2017-18, created a nationwide network of “Navalny headquarters,” brought out thousands of people to protest and had the book thrown at him by the Kremlin. All this made him the most famous politician in Russia and the face of the Russian opposition across the world. Navalny is still referred to as “politician number two,” behind the irremovable Putin.
At the pollster Komkon, where your authors worked in Russia, we observed the 2013 Moscow mayoral election and witnessed Navalny’s enormous potential as a federal-level politician. Even though on trial in the infamous Kirovles case, Navalny, along with his team, ran an exceptionally effective and successful campaign.
In less than three months of campaigning and without access to broadcast media, Navalny managed to rise from 4% in the polls initially to 27% at the ballot box (officially). The Kremlin gave assurances that the election would be fair but was forced to use so-called “administrative levers” to win it. (Here and below, the data is from ExtremeScan unless otherwise noted).
It was truly the fairest election campaign in the history of modern Russia. Experts from the election monitor Golos
found the 2013 Moscow mayoral election to be “unusually fair” but still called for Sergei Sobyanin’s victory to be verified by a special public commission.
Since Navalny had been predicted to garner 2% of the vote – mostly marginalized voters – the 27% that he actually received came as a shock, after which the authorities stopped letting independent candidates on the ballot, even in municipal elections.
In all subsequent elections, especially after the success of the
Smart Voting strategy put forward by Navalny’s team for the 2018 elections, Kremlin political strategists (
polittekhnologi) were on the lookout for any alternative candidates.
Campaigning for the Russia of the future, Navalny spoke the language of the youth, yet it was not only young Russians whom he inspired to action, but also progressive “adults.”
In 2017-18, Navalny organized large-scale protests across Russia against corruption and the entrenchment of the regime. The share of Russians who recognized his name soared from 7% in 2011 to 56% in 2017. Realizing the threat, the Kremlin launched a “special sociological operation”: survey agencies, on instructions from the Kremlin,
began a large study of Russians’ attitudes toward Navalny’s activities.