Businesses with long-term investments will probably not return for a long time. But those that do not require large investments and have a short payback period will be ready to return – if the pressure on businesses from their governments reduces and if public opinion against returning to Russia weakens.
There will also likely be a clear sequence: first American, then European companies. If, for example, Russia and the US reach an agreement regarding Boeing, it is difficult to imagine that Airbus will not follow suit.
What does all of this tell us about how much Russia’s full-scale invasion of Ukraine has changed relations with the US, and Russia’s position in the world more broadly?
The world is changing rapidly. And so are ideas about Russia's place in it, after three years of war.
Putin and Trump will agree, if they haven't already, on spheres of influence in the spirit of Yalta 1945. It is not entirely clear what will remain of this after Trump leaves the presidency, but the isolationist phase of US foreign policy may well last for a long time.
If we talk about military power, which has again become important, then the US, Russia, and China have it. Europe, by contrast, does not – yet.
At the same time, Europe is much more powerful financially and economically than Russia. That is why it makes no sense for Putin to abandon military confrontation and move to economic competition.
With the arrival of Trump, Putin has almost got what he wanted. And this is not the annexation of new territories by Russia, which is not important for Russia – the largest territory in the world.
What is important to Putin is the creation of a world with three or four great powers, with their own zones of influence. In Putin’s mind, this would represent the righting of a historical injustice – and would make Russia great again.
Europe faces a precarious future. It lacks a coordinated strategy in a rapidly changing situation, in contrast to the clearer (albeit more callous) strategies of Putin and Trump. This is particularly dangerous with the US’s reduction of its security role on the continent.
The very existence of Europe is at stake.