They actively used irony as a form of political expression: Sasha’s sarcastic remark—“At least Crimea is ours, eh, Dad?”—captures a common way Russians cope with state propaganda: acknowledging it while subtly mocking its implications and focussing on the material repercussions that ‘working poor’.
Russians have to face after the big elites have made their geopolitical plays. This is important in itself because political scientists tend to uncritically accept the idea that the Crimean ‘consensus’ was enduring and strong. In contrast to the ‘common sense’ of some observers, it turns out that the
mask of loyalty is one that Russians are readily able to take off when their material interests are damaged by politics.
Years later, in 2021, I talk to Tanya, a chambermaid working at a rural hotel, who has an ‘additional role’ (actually her 9-5 job) teaching patriotic education to schoolchildren. Tanya reveals her growing anxiety about a looming war, reflecting a widespread belief that major conflict is inevitable. Her son Dima, a teenager interested in military history and online war games, is drawn to nationalist discourse but primarily for pragmatic reasons—he believes serving in the security sector is the safest way to secure a stable career and avoid conscription into dangerous combat roles.
Tanya’s teaching of patriotic education is not necessarily a deep ideological commitment but a way to earn a salary increment and get recognition in her community. She also has a genuine commitment to inculcating in her wards respect for the sacrifice of local people in Kaluga during occupations of their district in WWII and actual historical knowledge. Similarly, Dima’s interest in military service is driven by economic incentives rather than an abiding or coherent nationalism.
Ethnography like this, in dialogue with more statistically generalizable methods, shows how the state embeds nationalism in everyday life: Through education and employment incentives, the government fosters militarized patriotism. In the febrile intersection of economic insecurity and nationalistic rhetoric, people do not necessarily believe state propaganda but use it pragmatically to secure a better future and pursue their own interests and values.
In late 2022, at the height of Russia’s first war mobilization, I visit Alla, an IT specialist in Moscow. Alla and her son Gosha live in fear of conscription: Gosha, 27, refuses to leave his apartment during daylight to avoid being forcibly recruited into the war. The war disrupts families and social networks: Alla receives phone calls from relatives in Ukraine who are under Russian bombardment while also staying in touch with her daughter in Rostov, who complains about pro-government propaganda in her school. Young people push back against nationalist rhetoric: Alla’s daughter openly challenges a teacher’s homophobic and anti-Western rhetoric, highlighting a generational divide in political attitudes somewhat at odds with the picture painted of an
apolitical and pliant youth.
Scenarios like this were plentiful in my fieldwork. The role of fear and uncertainty in shaping political behaviour is real. Even in Moscow, where direct enforcement is weaker, paranoia spreads through rumour and word of mouth. But there is also dissent in small but meaningful ways: Younger Russians, particularly in urban centres, are more willing to challenge state narratives. These three vignettes set the stage for one of my central arguments: