Erofeev encountered this at the Tretyakov Gallery: in 2007, again at the Sakharov Center, Erofeev, together with the center’s director Yuri Samodurov, staged an exhibition called Forbidden Art – 2006, consisting of works that had been removed out of caution by the organizers of his own and other Moscow exhibitions over the past year. A case was opened against Samodurov and Erofeev for inciting religious hatred; in 2010, both were found guilty and paid a fine. Another international scandal occurred that same year: Erofeev’s exhibition Sots-art was shown in France despite censorship-related sequestrations and the opposition of then-Culture Minister Alexander Sokolov. Still, the world press was riveted by the revealed “cultural” censorship in Russia. Note that Erofeev did not intentionally bring politically charged contemporary art to the forefront; rather the genetic link of this art to the Soviet underground disposed the creators of these works to irony and a critical view of the world. After Erofeev’s dismissal, the Tretyakov Gallery’s contemporary art department avoided scandals, but contemporary art in general was drifting into dangerous waters. On the one hand, the number of private institutions dealing with contemporary art – foundations, centers, art clusters, museums, galleries and fairs – grew exponentially, culminating in the creation of the Garage Museum and the V-A-C Foundation, backed by some of the richest and most influential oligarchs, Roman Abramovich and Leonid Mikhelson, respectively.
On the other hand, the authorities increasingly made it clear that Russia did not need a contemporary art project with Western liberal values. The first victim was the NCCA: in 2012, the Ministry of Culture rejected the previously approved project to build an NCCA headquarters in Moscow, which had been planned as the “Russian Center Pompidou.” In 2016, the NCCA, along with its seven regional branches, was abolished as an independent entity and eventually transferred to the Pushkin Museum.
‘Censorship from below’
Pogroms against contemporary art nowadays are carried out via Telegram, where traditional values activists issue public denunciations. This “censorship from below” has turned out to be more powerful, as shown by the example of Zelfira Tregulova, appointed director of the Tretyakov Gallery in 2015 and fired in 2023, despite her unwavering loyalty to the political regime.
The professional interests and sympathies of Tregulova, a bright museum manager with experience in major international projects, had always been Soviet official art, but she understood that museum collaboration in a globalized world is impossible without contemporary art.
Under Tregulova, the Tretyakov Gallery twice hosted the Moscow Biennial of Contemporary Art, and the contemporary art department collection, assembled by Erofeev, was enhanced with several generous gifts.
Nevertheless, in 2018 Tregulova issued the decision to dismantle the permanent exhibition of the contemporary art department and give the space over to temporary exhibitions. Meanwhile, works from the Erofeev collection were selectively added to the permanent exhibition of 20th century art.
Almost all the Tretyakov Gallery’s acquisitions of modern art, especially the gift of Marat Gelman – a “political technologist,” gallery owner and curator who now finds himself in the opposition (the Russian authorities listed him as a “foreign agent” in 2021, put him on the wanted list in 2022 and added him to the “extremists and terrorists” registry in 2024) – led to pushback from the conservative Telegram crowd, as did the most notable contemporary art exhibitions.