Rally ‘round the flagOne of the main factors behind the stability of attitudes toward the conflict remains national-patriotic mobilization, which led to a surge in the ratings of and electoral support for the current government immediately after the start of the “special operation” in February 2022 (recall that this was the case in 2014 too).
The very continuation of the conflict, which most Russians perceive as imposed on Russia by the West, helps maintain these sentiments. A similar surge in support for the leadership
was observed in Ukraine: Volodymyr Zelensky’s approval rating soared from 37% in early February to 90% in May 2022.
Direct involvement in an armed conflict often has a “rally ‘round the flag” effect: during the Gulf War in 1991, George HW Bush’s approval rating in the US
jumped from 59% to 89% in just a few months, which is very similar to what happened for Vladimir Putin in Russia in 2014 and 2022.
American sociologist John Zaller, analyzing Bush’s ratings,
wrote that the high levels of support were possible largely due to the consensus about the Gulf War on the part of American elites and the leading American media. The role of the media in this process was crucial, since only 20-25% of Americans demonstrate a steady interest in foreign affairs and therefore have their own opinion about what is going on. The majority’s views, on the contrary, are very much swayed by the prevailing position in the media.
It’s the same in Russia: approximately the same proportion of Russians demonstrate a consistent interest in political events, monitor the news and try to understand what is going on. For example, about 20% closely follow events in Ukraine.
Television still an important shaper of public opinionAs in other countries, most Russians uncritically take their assessments of what is going on from the leading media sources. At the same time, the main source of information for two thirds of the country, especially older people, is still TV. The role of the internet has grown over the past decade, yet online sources provide access to diverse and contradictory information, which not everyone knows how to navigate.
Thus, although about a third of Russians regularly watch YouTube and about 10% get news from YouTube channels, no more than 6% trust this information. In recent years, the state has also been active online – recall the fight for the Yandex news page (see
Russia.Post here), efforts to lure popular bloggers to the local VK social network and the active use of Telegram channels by
voenkory (
Russia.Post has written about the “Z-space” on Telegram
here ) and “patriotic bloggers.” All this works to ensure the sustained dominance of the official narrative and therefore the ideas of the majority of the population.
The fact that most Russians are not directly involved also plays a role in the stability of attitudes toward the conflict. With the exception of a short period when the partial mobilization rattled Russian society and it
seemed to many that, due to vaguely formulated criteria, anyone could be drafted, for the two years of the conflict the authorities have left the majority of the population alone. And apart from various collections of aid and uniforms for the army, in which up to 40% of Russians had participated as of the end of last year, most Russians can live their normal lives. The “special operation” goes on – but somewhere far away, on the western borders of a large country.
The new “middle class” sees itself tied to the stateThe sense of “normalcy” is largely the product of socio-economic stability, to maintain which the state has devoted considerable resources. As
noted previously, state support measures include multiple indexation of salaries, pensions and social benefits, payments to those fighting in the “special operation” and benefits for their families, as well as an increase in government procurement, with some defense enterprises running three shifts to fulfill the orders. These measures are especially significant for the poorer segments of the population, who “pay back” the state by supporting its policies.
At the same time, the well-off urban middle class, whose lifestyle has been affected by Western sanctions to a greater extent, has been forced to cope on its own. The state is in no rush to help people who are more likely to be dissenters. Nevertheless, this group had more resources to adapt to the new reality to begin with. The state’s approach is somewhat reminiscent of how it prioritized assistance during the pandemic.
Be that as it may, the measures taken by the government have led to a noticeable improvement in our respondents’ assessments of the broad economy and their own financial situation.