The book emphasized the outsized influence of Americans in creating entirely new sectors of the Russian economy – such as real estate, private finance and media – and transforming existing ones like restaurants and telecommunications. American influence penetrated Russian economic and cultural life deeply, shaping the foundations of modern Russia’s market economy structures. The 1990s were a historically unique period in Russia, when the American impact on Russians’ lives, in areas like shopping, movies, restaurants, mobile phones, religion, gender relations and television, was much greater than most Americans realize. That penetration also provoked a conservative backlash under Vladimir Putin against perceived American dominance in business, ethics and culture.
Americans and Russians lived through the same events but interpreted them differently. At the height of “American exceptionalism,” many Americans believed that Russia had “lost” the Cold War and simply needed to learn how to run its economy and society in line with US practices. Russian reformers around Boris Yeltsin sought to modernize the country by borrowing advanced Western management and technology, following the examples of Peter the Great and, to some extent, Stalin – leaders who had opened up Russia to Western expertise to achieve modernization. Yet like their predecessors, Yeltsin-era reformers never intended to surrender control of key sectors of the economy to foreigners. Their goal was to rebuild Russia’s economy and restore its great-power status, often enriching themselves and their allies in the process. When the former KGB, the military and the Russian Orthodox Church recovered from the disorientation following the Soviet collapse, they coalesced around Putin and the pushback against “American domination” became explicit. Today, most American policymakers, scholars, businesspeople have fundamentally different understandings of the 1990s than those of Russia’s ruling elite – a chasm of misunderstanding that continues to shape the US-Russia relationship.