Research by FilterLabs.ai, focusing on “big data” from Russian social media feeds, has shown growing unease in particular over the cost of living and household debt burdens, as well as regional differentiation in the emotional impact of the war itself, with anxiety highest in regions closes to the fighting.
Dealing with tradeoffs and the warIndeed, despite the Kremlin’s formidable propaganda machine, research has shown throughout the war that ordinary Russians are well aware of these tradeoffs, and that citizens are not inclined automatically to trust what the government tells them, whether that be about casualties or the state of the economy. The inertia of public opinion, meanwhile, suggests that Russians have broadly accommodated themselves to these tradeoffs. However, little is known about how that accommodation takes place, or about whether all Russians deal with these tradeoffs in the same way. Our research aims to help shed light on those questions.
Our first finding suggests that, while the outcome may be the same—a willingness to express and likely act on support for the war—the ways in which Russians get to that support diverge. In a late-2023 survey we conducted together with the
Authoritarian Politics Lab at the University of North Carolina, we found that there are at least two ways in which Russians dealt with tradeoffs.
The first was to accept them head on. Many respondents showed evidence of what social-psychologists refer to as “
system justification”, acknowledging concrete problems—such as poverty or casualties—but then arguing that these problems are outweighed by abstract benefits, such as “soulfulness” or greatness. This kind of response acts as a coping mechanism, freeing people from the necessity of acting to solve the problem, and justifying the maintenance of the status quo. When faced with news of Russian casualties or even threats to their own loved ones, such “system justifiers” continued to support the war and the government.
The second way of dealing with tradeoffs was more avoidant. Drawing on
earlier research, which showed that “agreeableness”—a personality trait associated with maintaining harmonious social relations and minimizing conflict—has been a strong predictor of support for Putin’s policies, the survey found that “agreeable” Russians were also likely to support the regime and the war, but unlike “system justifiers” their support shrank when faced with news of Russian casualties.
This is likely because, unlike “system justifiers” who stick to the status quo at all costs, “agreeable” people are torn between their sensitivity to political signals from the regime and their sensitivity to more humane concerns (even if that sensitivity does not seem to extend to Ukrainian citizens). Unfortunately, the design of the research does not allow us to estimate the relative numbers of “agreeable” versus “system justifying” Russians, but the difference is nonetheless salient.
The shared problem of agencyBoth of these stances, however, involve a lack of agency, a factor that is borne out in other research we have conducted. Indeed, reviewing nearly 100,000 substantive war-related texts from across six Telegram channels—including three generally pro-war and three anti-war channels—suggests that a lack of agency is common both to supporters and opponents of the war.
On the pro-war channels—which were dominated by reports from the front and patriotic rallying cries, but also included a number of discussions of mobilization and ways out avoiding military service—attribution of “credit” for the war was mixed. Often, the war was highly personalized: something was ordered by Putin, said by his spokesman Dmitry Peskov, or carried out by (then) Defense Minister Sergei Shoigu.