Mercenaries with a causeFor Alexei Milchakov, who founded Rusich, mutilation is part of personal branding. His initial claim to notoriety came decades ago when he, still a teenager, posted photos featuring himself holding a beheaded puppy.
When the Maidan revolution broke out, Milchakov was not sure which side to take, so he traveled to Kyiv and watched the revolution unfold as a curious spectator. But when in the wake of the Maidan, Russia invaded Ukraine, Milchakov chose to stick with Putin and formed Rusich. One of the first
stories about his participation in the war featured him cutting off ears of dead Ukrainian soldiers. Rusich was eventually incorporated into Wagner, the Kremlin’s “private" army.
Milchakov's close friend Roman “Zukhel” Zheleznov was previously involved with the Kremlin-friendly neo-Nazi movement Occupy-Pedofilyay which engaged in honey trapping and torturing gay people on camera, accusing them of pedophilia. Zheleznov also headed for Ukraine around the same time, but chose the other side. He joined a Ukrainian militia force initially known as the Little Black Men and later the
Azov Brigade.
The reason for their choices would be clarified later in 2015, when Zheleznov invited Milchakov to take part in a debate with another Kiyv-based Russian far-right personality, Denis Vikhorev, on A-Radio, an online platform associated with Azov.
In a long, academic-sounding debate, Vikhorev argued that Putin is an heir of the Bolshevik regime, while Ukraine was infinitely closer to the ideals of white supremacy. Milchakov insisted that a Russian nationalist should fight on the side of his country no matter who is in charge.
Rusich remained a fairly compact unit, but the far-right subculture was dominant within Wagner Group, whose military commander Dmitri Utkin sported Nazi garments and tattoos. It was allegedly his idea to name the unit after Hitler’s favorite composer.
The Azov Brigade, meanwhile, evolved into a huge network of brigade-level military units, militias, youth and veteran organizations, as well as the political party National Corps (which, however, has never made it to parliament). Its leaders and ordinary members typically refer to it as the Azov Movement.
Prior to Russia’s full-out invasion, there was a coordinated, but unconvincing
attempt by Ukraine’s sympathizers in the West to prove that Azov, a regiment at the time, had been “de-politicized” and fully disconnected from its extremist, neo-Nazi roots.
But the masks came off after February 2022, when Putin launched a full-out invasion of Ukraine. The political leaders of Azov, Andriy Biletsky and Maksym Zhorin, were put in charge of the 3rd Separate Assault Brigade, whose core was comprised of Azov veterans and whose far-right ideology is apparent from its own online propaganda.