Growing reliance on VPNs as a digital survival toolThe first
attempts to restrict online information in Russia date back to 2012, when the authorities began blocking websites by their IP addresses for disseminating “illegal content.” Over time, the list of prohibited material expanded to dozens of specific types of information, ranging from extremist statements to LGBT-related news articles.
Restrictions culminated in the
mass blocking of websites and independent media outlets after Russia’s full-scale invasion of Ukraine in 2022. In 2022, this affected more than 247,000 websites or internet pages, including Russian and foreign media outlets.
That same year, Meta was designated an
extremist organization, and the social networks Facebook and Instagram were banned. Programs and work tools such as Slack, Adobe, Netflix, Google Workspace and others either
restricted access themselves or suspended operations in Russia. The demand for VPN services rose sharply, with
VPN downloads peaking in mid-March 2022.
In the first half of 2024, YouTube
remained one of the most popular and still-accessible social networks in Russia, accessed by around 50% of internet users. However, in August 2024, the authorities started throttling YouTube. Later that year, popular messaging apps like Discord, Viber and Signal were also rendered
inaccessible.
By January of this year, YouTube had been almost completely blocked. According to a Google chart showing the share of regional traffic relative to global traffic, in May its traffic from Russia
dropped to around 10% compared with around 43% in July 2024.
For Russians who want to maintain regular access to YouTube, relying on circumvention tools has become essential and, despite government blocking, YouTube’s audience remains significant. Mediascope, a firm that analyzes media consumption in Russia,
estimated YouTube’s audience in Russia at 22.4% daily and 64.6% monthly as of April (these figures may be underestimated, as many users access YouTube via VPN, which masks their location and may exclude them from standard traffic measurements).
What are the main circumvention tools?The most popular tool to bypass the Russian government’s censorship is a
VPN, which creates an encrypted connection between a user’s device and a server. It provides anonymity and security, allowing to get around geographic restrictions. Some VPNs use additional obfuscation technologies
to hide the fact that a VPN is being used.
A
proxy acts as an intermediary between a device and a website and routs traffic through a proxy server, which can hide user’s IP address from the destination website.
TOR, a multi-layered network that
routes traffic through random servers in its own network and then sends traffic to the public internet, is another anonymity tool.
Users can also turn to specialized browsers, for example,
Ceno, which uses a decentralized file-sharing network.
There are still
other methods to circumvent government blocking, such as router reconfiguration and specialized VPN-enabled routers.
On the supply side, blocked media often create
mirrors, which represent copies of blocked websites hosted on different domains or servers. Mirrors, however, are usually quickly blocked by censors.
VPN usage patterns and statistics